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The low-down on self-employment
When you are "self-employed", and things don't go quite as you planned,
remember that in the eyes of the majority of hiring managers, head-hunters,
employment agencies and banks, you are "unemployed" and/or "unemployable".
And, because you don't have a past record of fixed income, and should you
consider returning to the job market, you are no longer in position to express
a "desired salary" option. In their view, your now market value is zero!
The only one who actually likes you is the government: they do see you as
a valuable resource; if you are successful, you help the economy in more ways
than just creating jobs; and, if you fail, you're not its problem (- yet).
Why do people choose self-employment?
In my opinion, there are three reasons why people become self-employed:
85% of them are forced to because they have exhausted all other
options to find a job.
10% of them feel that they can do better on their on, or are no
longer willing to put up with reporting to incompetent bosses.
5% of those who choose self-employment do so because, while still
employed, they were also involved in some sort of part time business which,
at some point, began to generate a comfortable amount of money. These are
also the most likely self-employment scenarios to succeed. Speaking of which...
19 out of 20 self-employment operations fail in the first year with little,
to no chance of recovery.
Got a different opinion on
this? Write me »
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But there are no jobs to get. What do you do?
Short answer: advertise yourself and work from home.
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A North American economic reality.
Before the end of summer of
2008, that is - before the markets meltdown - labour statistics indicated that
2.5 million Canadians and almost 20 million Americans were self-employed. At
that time, it was estimated that by the end of this decade, 20% of the Canadian
work-force will be self-employed, while in the United States the figure will
exceed 45 million! However, looking at what's been happening in all the markets
(labor, financial, real estate, etc.) since September 2008, these numbers are now
- at best - conservative.
You have been out of work
for a few months now. You've been looking hard to find a job but, as yet, no
hope in sight and it doesn't look like any changes for the better are in their
way any time soon, either. What do you do? Wait for the end of the decade? Keep
on looking? Yes, but... in a market with few jobs to get, you have almost no
control over how long it might take you to get that badly needed job. Meanwhile,
you need money. Or, at least an advice; some sort of hope, a plan. Specially, if
you're approaching 50 or, have already been there...
Well, if this is of any help to you, here's our advice... You just can't keep on
doing what you've been doing and expect different results. So, as of now, while
you're looking for a job, also do something you've never done before: use your
skills, knowledge, trade experience, past business connections and family and
personal entourage to do something that you have full control over: START A
SMALL, HOME-BASED BUSINESS!
I'm going to cut to the chase
here and say this: get a website and advertise yourself! Websites and web hosting
services no longer cost big bucks like they used to. If you get some help (from a
friend or two) and do things right, work will come. So, at least for the
immediate future, that will take care of the bills! In a short time, you just might
decide that you no longer want, or need, a job!
Don't know anyone who can help you? We can help! We've been doing this for over ten
years, now. Just ask us »
Well, for at least one of the following 20 reasons...
1. To establish a presence.
2. To network.
3. To make business information available.
4. To serve your customers.
5. To heighten public interest.
6. To release time sensitive materials.
7. To sell things.
8. To make available pictures, sound and
film files.
9. To reach a highly desirable demographic
market.
10. To answer frequently asked questions.
11. To stay in contact with salespeople.
12. To open international markets.
13. To create a 24 hour service.
14. To make changing information available
quickly.
15. To allow feedback from customers.
16. To test market new services and products.
17. To reach the media.
18. To reach the education and youth market.
19. To reach the specialized market.
20. To serve your local market.
Learn about managing your website »
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A word from our
I am writing this during the fouth week
of October '08 and not planning to get back here any time soon to repeat
myself as this is not a blog. This column was meant as a 'preemptive' note
regarding the paths that your careers could take during uncertain economic
times. Now it's the best time to put together a professional backup plan
that goes beyond finding a job.
If, by now, you don't understand what's
going on locally, nationally and globally from an economic point of view,
then maybe this is a good time you packed and moved to another planet.
The good news is that, as I'm witing this, all markets are still
falling. Yes, all this is pretty clear to us, unfortunately. However, the
sky is not falling, and this is something important to remember. So, keep looking up!
The bad news is that all things indicate that we've no idea what's coming our way.
The really bad news is that once it gets here, as of yet,
no one knows exactly how long this thing is going to last,
nor do we know the full impact that the newly economic ladscape will have
on the future of our careers.
So, what do you do about it? Well, my advice is that you start to plan
ahead because, where you and your career are right now, may not necessarily
have much in common with where the two of you might find yourselves next
month - perspective wise, that is.
You do have a job now. Is it secure
though? If it is, then obviously, you are on the wrong web page. Might
as well, stop waisting your employer's resources and get back to work.
Get something done for the money they're paying you.
On the other hand, if you don't feel secure in your job, then this is
perhaps a good time to figure out a way to turn your day job into a
successful home-based business. Then, inform your boss that their company
has just become your first client.
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| ONLINE BUSINESS PROFILES |
The business
profiles advertising program of Pacific Webcard is a specialized, highly-performing online
ad format which collects targeted queries from all sections of our directory, through
textual listings and enhanced ads, and then directs them to the advertiser's website.
With this year-round online advertising service you can specify any geographical area that your
business covers, (e.g. local, zip code) and we will create your business profile so it targets
the customers in region.
Whether you already have an Internet presence, or you don't need one because your operation
serves customers only in a face-to-face environment, the scope of this ad service remains the
same: to get your phone to ring and the customers to come to your
door. more » |
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| ABOUT US |
Pacific
Webcard is an ad content producer and project management company specialized
in online business advertising. We design, publish, advertise and manage corporate
communications materials. We are a registered business established in 1999 and
located in the Greater Vancouver area of Beautiful British Columbia, Canada.
Pacific
Webcard Directory is a unique and resourceful online business reference of
selected, successful web presences operated by companies of all sizes and
from all industries and disciplines in Canada, the United States and around the
world. As a specialized service, Pacific Webcard Directory is also the launching
platform for all our online
advertising programs on which we build successful web marketing campaigns.
We believe that configuring business models for this millennium requires more than
past proven experience. It requires a unique combination of creativity, technology
and dedication - all operating in a fast forward mode! For those who can also adapt
to doing business over the internet, the experience will prove to be not only a very
rewarding one, but also a hard-to-match advantage over those who don't. In this
millennium, the entire substance of [e]conomics is that simple!
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START YOUR OWN BUSINESS!
- Nobody wants
to hire you.
- That's no good!
- But nobody can
fire you either!
- And that...
THAT IS PRICELESS!! |
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Ad copy ŠPacific Webcard
• Get paid what you're worth.
• Stop worrying about paying your bills; stop worrying about your future.
• Spend more time with your family; live life to the fullness together (priceless!)
• Have more time for yourself and your hobbies.
• Go green; help the environment. Save gas, car repais and insurance money by working from home.
• No more boss barking orders at you (priceless!)
| Starting a business? |
If you need help
with getting your home-based business online, please contact us by using this
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