SERVICE DESCRIPTION
- number of impressions: 5,000 pageviews per month
- additional impressions: 10,000 pageviews per month offered with one year prepaid contracts
- number of directory pages: 10 minimum
- number of ads per page: 30 maximum
- page positioning: stacked vertically in the right hand side column of page
- priority positioning: no preference criteria offered since ads rotate positions periodically
- ad frequency: ads are shown continuously on all selected pages for the duration of the contract
- clickthrough ratio: does not apply; this is an impression pricing ad model ('pay-per-view'), not 'cost-per-clickthrough' advertising.
- ad layout: 140 pixel wide X up to 280 pixel high; boxed content, enhanced colors
- preview screenshots: optional
- display window: advertiser's site opens in the same browser window, not in a pop-up; visitors leave the directory while being directed to the advertiser's site
- back link to this directory: is not required
- cost per ad: see the price table below
- cost per pageview: 0.4¢ USD
THE PRICES FOR DIRECTORY ENHANCED EXPOSURE ADS
 |
| 1 Month | = | $20.00 USD |
| 3 Months | = | $50.00 USD |
| 6 Months | = | $80.00 USD |
| 1 Year | = | $150.00 USD |
|
|
 |
|
|
THE BOTTOM LINE
CLICK HERE TO SUBMIT THE INFORMATION FOR YOUR AD.
DEFINITIONS
1 Pageview = 1 impression = 1 ad seen 1 time
Impressions
Pricing is a pay-per-view ad model similar to the one by which ads are
paid and placed in newspapers. These ads are guaranteed to be seen by an audience which is
at least equal to the number of copies sold/made available for viewing. Here it is important
to understand that this does not mean that one person viewing a page is necessarily interested
in ALL the ads printed/displayed on that page. These type of ads are generally offered in
batches of multiple of one thousand and (in the case of online advertising) are calculated in
cost-per-thousand impressions (CPM). [top]
Cost per Clickthrough (or 'Click Pricing') is
calculated based on the number of times an ad is
clicked on by a visitor. While in this case the view rate is also important, the advertiser pays
for how many visitors eventually end up on his/her web page as the result of this type of ads.
While targeting keywords play a very important role in calculating the price for these ads, this
type of advertising is almost entirely used by search engines, not directories. [top]
About Pacific Webcard Directory
Pacific Webcard Directory prides
itself as a business-oriented and family-friendly web reference resource. With an in-house, ad-centered e-marketing
team, currently Pacific Webcard Directory achieves top rankings with all major internet advertisers: Yahoo! (general
and Canadian), Google (general, Canadian and most regional), Overture, MSN, AOL, AltaVista, ALEXA, Teoma, HotBot,
Netscape, Open Project Directory, Excite, Lycos and Infoseek, just to mention a few.
In addition, Pacific Webcard Directory receives ongoing referrals and visitors from a number of local/regional
listings (Vancouver, Victoria, Seattle) and from over 300 specialized directories around the world such as Canada.com,
USAonline.com, InfoUSA.com, Business.com, theYellowPages.com, FirmList.com, HKinfo.com (Hong Kong Information Net),
ecEurope.com (largest source of international trade leads), WorldPages.com, top100latino.com (Latin America/Spain), etc. [
